Blog

Insights, updates, and stories from the Flare team

Two friends in separate bedrooms look at small photos on their phones.

How to stay in touch with friends long distance without keeping score

Long distance friendship does not need a better feed. It probably needs fewer reasons to perform and more small ways to be remembered.

Joan Duarte • 5 min read

Two friends sitting on a couch and looking at a casual photo on a phone.

What makes a social network private?

Privacy is not only a settings page. It is also the shape of the room: who is there, what the app asks you to do, and whether there is anything to perform for.

Joan Duarte • 4 min read

Two friends sit on a couch with a phone and a small potted plant nearby.

A quieter way to keep in touch with friends

Keeping in touch should not require keeping up with everything. We built Flare around small moments and a quieter way to catch up.

Joan Duarte • 4 min read

Two friends sit at a kitchen table with a phone and two coffee cups.

How to stay in touch with friends without keeping up with everything

Staying close should not require a daily scroll. We are building Flare around smaller moments and a much smaller circle.

Joan Duarte • 4 min read

Two friends sit on a couch and look at a small photo on a phone.

What an app to share photos with friends should leave out

Sharing a picture with a friend should feel like sending it to a person, not placing it on a stage. That changes what belongs in the app.

Joan Duarte • 4 min read

Two friends sit at a kitchen table while one sends a photo from a phone.

Apps to share photos with friends should not make an audience

Sharing a picture with a friend is small. The app around it should know when to stay small too.

Joan Duarte • 3 min read

Three friends sit closely on a couch and look at a phone together.

The list is not the friendship

An old search query points at a problem that still feels current: keeping a few friends easy to find without turning them into an audience.

Joan Duarte • 4 min read

Two friends at separate kitchen tables sending photos to each other on their phones.

How to keep in touch with friends without turning them into an audience

Keeping in touch gets easier when sharing is small enough to do without performing. We are building Flare around that constraint.

Joan Duarte • 4 min read

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How to stay in touch with friends without turning them into an audience

Staying close is not a publishing problem. It may work better when a few specific people stay specific.

Joan Duarte • 3 min read